Lancôme Introduces Skincare Line Based on Longevity Science
The Absolue Longevity MD collection, launching in April, uses a postbiotic ingredient previously found only in supplements. Three formulas correspond to different biological age stages.
NEW YORK – Lancôme has released Absolue Longevity MD, a three‑product skincare range developed around longevity research. The line contains Mitopure, a purified form of Urolithin‑A, a postbiotic compound previously available primarily as an oral supplement. This is the first time Mitopure has been incorporated into topical skincare on a global scale.
For travelers, the relevance lies in common skin stressors: dry cabin air, sun exposure, and irregular sleep patterns can affect skin’s appearance. The line is designed to target visible signs of aging by supporting cellular energy and resilience, aligning with broader health‑span concepts that emphasize maintaining vitality over time.
Three Formulas for Different Stages
The collection is organized into three “intervention models” based on visible biological age rather than chronological age. Each includes a serum and a cream.
- Anticipate (for visible biological age under 35): Formulated to act on signs before they emerge.
- Intercept (visible biological age 35–55): Targets signs as they appear.
- Reset (visible biological age over 55): Addresses existing visible signs.
All formulas combine Mitopure with proprietary blends that include ingredients such as Rose Pro‑Xylane, niacinamide, and taurine. Lancôme states the line has been reviewed by an advisory board of dermatologists for testing protocols and ingredient safety.
The Ingredient’s Background
Mitopure is produced by Timeline, a Swiss biotechnology company that has invested over $50 million in research across 15 years. Urolithin‑A is a postbiotic created when gut bacteria break down ellagitannins found in pomegranates and berries. Studies have examined its role in supporting mitochondrial health—the cellular components that generate energy and whose efficiency declines with age.
Lancôme notes that the topical formula does not function like the oral supplement. Clinical testing cited by the brand includes:
- Anticipate: 16% reduction in emerging fine lines after three months; up to 50% reduction in skin oxidation.
- Intercept: 76% increase in skin elasticity within four hours; 4 million new surface cells per day.
- Reset: 55% increase in skin “bounce” within four hours; 15% faster surface cell renewal.
Practical Considerations for Travelers
Skincare routines can be disrupted during travel. Dry airplane cabins, UV exposure, and time‑zone changes may contribute to dullness, dehydration, or a more aged appearance. The Anticipate line focuses on prevention for younger skin, while Intercept and Reset take a corrective approach.
The Absolue Longevity MD collection launches April 20, 2026, on Lancôme’s US website and arrives at select retailers nationwide on May 1, 2026.
Bond No. 9 Releases Fragrance Inspired by Tuxedo Park
NEW YORK – Bond No. 9, a New York‑based fragrance brand, has introduced a new scent named Tuxedo Park. The perfume draws from the history and landscape of the private residential community located in the Ramapo Mountains, about an hour north of Manhattan.
Tuxedo Park was founded in 1885 by Pierre Lorillard IV as one of the first planned residential communities in the United States. It became a summer retreat for wealthy families including the Astors, Vanderbilts, and Morgans. The village’s social events, particularly the annual Autumn Ball at the Tuxedo Club, are credited with popularizing the dinner jacket—later known as the tuxedo—in American society. Author Emily Post, who grew up in the community, based her 1922 etiquette book on the social customs she observed there.
The fragrance is an eau de parfum. According to the brand, its composition includes top notes of yuzu, tangerine, bitter orange, white grapefruit, and Persian lime; a heart of jasmine, tuberose, pink pepper, and petitgrain; and a base of oud, saffiano leather, musk, and ambroxan. The bottle is made of clear green glass. Bond No. 9 states that its bottles are 100% recyclable and contain 50% recycled cullet.
The perfume will be available starting April 15, 2026, at Bond No. 9 boutiques in New York and Miami, as well as Bloomingdale’s, Neiman Marcus, select Saks Fifth Avenue and Dillard’s locations, Harrods in the UK, and online at bondno9.com. The 100 ml size is priced at $470.
BEAUTYSPACE Partners With Belk to Open Shop‑in‑Shop Locations
Five Belk stores in the Southeast and the retailer’s website will carry a selection of beauty brands from BEAUTYSPACE.
NEW YORK and CHARLOTTE, N.C. – BEAUTYSPACE, a beauty retailer, has entered a partnership with Belk to open dedicated shop‑in‑shop spaces in five Belk department stores and on Belk.com. The rollout began in late March.
The BEAUTYSPACE sections will be located at:
- SouthPark Mall – Charlotte, North Carolina
- Crabtree Valley Mall – Raleigh, North Carolina
- Columbiana Mall – Columbia, South Carolina
- Haywood Mall – Greenville, South Carolina
- The Summit – Birmingham, Alabama
According to the announcement, BEAUTYSPACE focuses on skincare, haircare, body care, and fragrance. The partnership gives BEAUTYSPACE a physical retail presence in the Southeast and adds new beauty brands to Belk’s existing offerings.
BEAUTYSPACE President Noah Rosenblatt said the partnership allows the company to reach new markets. Belk President and Chief Merchandising Officer MaryAnne Morin said the collaboration adds another way for customers to find new brands.
Belk, founded in 1888, operates nearly 300 stores across 16 Southeastern states. BEAUTYSPACE describes itself as a retail and distribution company connecting brands with retailers and consumers.
Chinese Beauty Group PROYA Presents Brands at Cosmoprof Bologna
The company exhibited its PROYA, TIMAGE, Off&Relax, and INSBAHA lines at the 57th edition of the international beauty trade fair.
BOLOGNA, Italy – PROYA Cosmetics, a Chinese beauty company, participated in Cosmoprof Worldwide Bologna from March 26 to 28, 2026. The company presented four of its brands at the trade show: PROYA, TIMAGE, Off&Relax, and INSBAHA.
Cosmoprof Bologna is an annual trade event for the beauty industry, attended by manufacturers, distributors, and retailers. PROYA’s booth included information about the company’s environmental, social, and governance (ESG) practices, specifically its approach to product evaluation and lifecycle management in formulation and development.
The brands on display cover different categories:
- PROYA: Skincare positioned around scientific research
- TIMAGE: Color cosmetics drawing from Eastern aesthetics
- Off&Relax: Haircare focused on scalp wellness
- INSBAHA: A makeup line
Roundtable Discussion on Chinese Beauty Market
Dr. Lieve Declercq, PROYA’s Chief Scientific Advisor and Vice President of the European Innovation Center, took part in a Cosmotalks roundtable session titled “C‑Beauty Breakthrough: How Local Challenger Brands Are Reshaping China’s Beauty Market — and What It Means for the World.”
According to Dr. Declercq, Chinese consumers are increasingly focused on long‑term skin health and the concept of “skin longevity.” She noted that consumers in their early 20s in China are investing in prevention and optimization for long‑term skin health, a trend that is emerging more gradually in some other markets.
She also observed that Chinese consumers are becoming more informed about product ingredients, looking not only at efficacy but also at mechanisms of action, formulation logic, and supporting scientific evidence. This has led brands to invest more in preventive approaches, long‑term research, and evidence‑based development.
Dr. Declercq added that competition among Chinese brands is moving beyond price positioning, particularly in premium and specialized categories, where domestic brands are gaining market traction. She also noted that concepts rooted in Chinese lifestyles—such as holistic skincare and traditional wellness philosophies—are reaching global audiences through social media, attracting interest from international professionals, influencers, and consumers.
Company Background
PROYA Cosmetics is a publicly traded Chinese company involved in research, development, production, and sales of cosmetics. Its brand portfolio includes nine names: PROYA, TIMAGE, Off&Relax, HAPSODE, CORRECTORS, INSBAHA, Awaken Seeds, UZERO, and ANYA, covering skincare, makeup, body and hair care, and high‑efficacy skincare.
The company’s participation at Cosmoprof Worldwide Bologna was part of its efforts to expand its presence outside of China.
e.l.f. Cosmetics Releases Mockumentary About Shared Bathroom Clutter
The 10‑minute film “Vanity Vandals” follows a similar 2024 release and explores the phenomenon of crowded bathroom counters.
OAKLAND, Calif. – e.l.f. Cosmetics has released a short mockumentary titled “Vanity Vandals,” which examines the issue of cluttered shared bathroom spaces. The 10‑minute film debuted March 31, 2026, and is the second in a series that began with “Cosmetic Criminals” in 2024.
The film adopts a true‑crime documentary format. It features a fictional “Federal Cosmetic Crime Task Force” and follows Detective Bob Fleck (played by Gary Kraus) and behavioral profiler Dr. Erika Sparrow (Christina Chang) as they investigate cases of messy bathroom counters. One scenario involves newlyweds played by Phoebe Dynevor and Christopher Sky.
According to the brand, the film draws on real consumer behavior. e.l.f. cited a survey indicating that nearly one in five people have ended a relationship over a partner’s bathroom habits. The company also noted social media metrics: 115 million views on TikTok for #makeupmess, 1.3 million for #messyvanity, and over 1.2 million for #messysink.
Patrick O’Keefe, Chief Integrated Marketing Officer at e.l.f., said in a statement that the brand noticed a growing online conversation about shared bathroom spaces and wanted to respond through its usual format.
The company held a premiere at the TCL Chinese Theatre in Hollywood. The event included a red carpet, a live watch party on the brand’s Twitch channel, and a digital activation within its Roblox experience, e.l.f.UP!. A question‑and‑answer session with the director and cast followed.
The film is available on YouTube and across digital and streaming platforms.
Bundles and Contest
e.l.f. announced two limited‑time product bundles tied to the release: a blush bundle and a bundle of 10 lip products. Both are available on the company’s website.
The company also launched a “Save Our Sink” contest running from April 2 to April 16. Participants can submit stories about their own bathroom setups for a chance to win a prize package that includes a year’s supply of e.l.f. products, a bathroom design consultation, and a $5,000 gift card to Target.
Rare Beauty to Launch at Ulta Beauty Stores Nationwide
The cosmetics brand founded by Selena Gomez will be available in more than 1,500 Ulta locations and online starting February 1, its first retail expansion since 2020.
LOS ANGELES – Rare Beauty, the cosmetics line founded by Selena Gomez, will launch in all Ulta Beauty stores across the United States and on Ulta.com beginning February 1, 2026. The announcement was made on January 5.
The brand currently sells through Sephora, Ulta and its own website. The expansion to Ulta Beauty adds approximately 1,500 physical store locations. The Ulta launch will include Rare Beauty products such as the Soft Pinch Liquid Blush, Brow Harmony Flexible Lifting Gel, and Warm Wishes Effortless Bronzer Stick. Ulta will also carry two kits exclusive to the retailer: Selena’s Most‑Loved 3‑Piece Set and Selena’s Lash & Brow Duo.
Donation Initiative
From February 1 to February 28, customers who made a donation at checkout in Ulta stores had 50% of their contribution directed to the Ulta Beauty Charitable Foundation and 50% to the Rare Impact Fund. The donations were not tied to specific products or services. According to Ulta Beauty, this was the first time the retailer had partnered with a brand on a guest donation program.
Rare Beauty donated 1% of all sales to the Rare Impact Fund, a mental health initiative founded by Gomez that supported services and education for young people. The fund was a fiscally sponsored project of the Hopewell Fund, a public charity.
In‑Store Presentation
Ulta plans to feature Rare Beauty with custom fixtures, product displays, window banners featuring Gomez, and co‑branded gift cards.
Selena Gomez, founder of Rare Beauty, said in a statement that expanding the brand allows more people to access its mission. Scott Friedman, CEO of Rare Beauty, said the goal is to make products easier for customers to find.
Kecia Steelman, President and CEO of Ulta Beauty, described the donation initiative as a first for the retailer. Lauren Brindley, Chief Merchandising and Digital Officer at Ulta, said the retailer is selective about which brands it launches.
Rare Beauty is now available at Ulta Beauty stores and Ulta.com.
