The Chicest Hideaway in the Desert? Sabrina Carpenter & Just Kiss Just Opened a Secret “Pretty Girl Parlour”
INDIO, Calif. – Let’s be real: festival season is amazing, but between the crowds, the sun, and the endless walking, every girl needs a break. And thanks to a very stylish new partnership, that break now comes with false lashes and a retro photo booth.
Kiss Products Inc., the global beauty brand you probably know for its easy-to-use lashes and nails, has teamed up with pop star and certified “pretty girl” Sabrina Carpenter to create an exclusive hidden speakeasy at this year’s biggest desert festival.
The catch? You have to know where to look.
Tucked away inside the central market behind what looks like an ordinary elevator door, The Pretty Girl Parlour is exactly what it sounds like—a dreamy, air-conditioned escape from the chaos outside. Think vintage vibes, soft lighting, Kiss lashes on display, and plenty of corners designed specifically for a cute photo op.
So what can you actually do inside?
- Hop into a retro-inspired photo booth for some shareable snaps
- Sip on a specialty cocktail (or two) that match the playful, glamorous mood
- Take a real break—yes, there’s cold air in here
- Get inspired by beauty touches that make you want to try a new lash style on the spot
According to Megan Betke, Senior Marketing Manager at Kiss, the idea came together naturally.
“Sabrina embodies creativity, confidence, and classic beauty—values that are core to the Kiss brand,” Betke said. “The festival became the perfect backdrop for our speakeasy collaboration, where Kiss brought the beauty know-how and Sabrina brought her poise and creative vision to bring a vintage beauty parlour setting to life.”
And because no partnership is complete without something to take home, Kiss also launched the Pretty Girl Parlour Edit—a curated collection of false lashes inspired by Sabrina’s signature look.
The speakeasy quickly became one of those “if you know, you know” spots on the festival grounds, joining a handful of other hidden hideaways that make the event feel less like a crowded field and more like an adventure.
Oh, and in case you missed it: Sabrina is also headlining the festival this year. So the girl is busy. But apparently, she still found time to help design one of the cutest, coolest little escapes in the desert.
Zoe Saldaña Just Joined Lancôme (And Honestly, It Makes Perfect Sense)
The Oscar-winning actress is the new face of the French beauty brand—no blue makeup required.
You’ve probably seen Zoe Saldaña in Avatar, Avengers, or any number of big movies. In fact, she’s currently the highest-grossing film actor of all time. But her latest role doesn’t involve special effects or intergalactic battles.
Lancôme has welcomed Saldaña as its newest Global Ambassador. According to the brand, the pairing makes sense because she represents modern femininity, confidence, and a grounded outlook.
What Zoe says about the partnership
Saldaña said joining Lancôme wasn’t about flashy glamour but something more thoughtful.
“To me, Lancôme has always stood for a grounded, deeply human vision of beauty,” she shared. “That speaks to who I am—as a woman, as an actress, and as a parent. Beauty, to me, is about conviction: the courage to set your own terms and the confidence to uphold them.”
She added that she’s “proud to join this extraordinary collective” and to work with a brand that believes in authentic beauty.
What Lancôme says about Zoe
Vania Lacascade, Lancôme’s Global Brand President, commented on why Saldaña was a good fit.
“We are delighted to welcome Zoe to our collective. She is far more than a global icon; she is a dynamic force who bridges worlds, cultures, and generations. Zoe doesn’t just take space; she creates connection.”
Her first role: face of a new skincare line
Saldaña’s first campaign will be for INTERCEPT, part of Lancôme’s new Absolue Longevity MD skincare range. The line is the brand’s first dermatologist-validated collection and focuses on helping skin look firmer, smoother, and more radiant over time.
Saldaña joins a roster of Lancôme ambassadors that includes Julia Roberts, Olivia Rodrigo, Christy Turlington, Isabella Rossellini, Aya Nakamura, and Vanessa Kirby.
Precision in a Bottle: Why F1 Star George Russell Is Now the Face of a Luxury Perfume House
The Formula 1 driver brings his quiet confidence to a fragrance campaign that’s more about presence than noise.
LONDON – If you follow Formula 1, you know George Russell as a driver who values precision, control, and composure. As it turns out, those same qualities work quite well in the world of perfume.
AMAFFI Perfume House has announced a new partnership with Russell, naming him its Global Brand Ambassador. The collaboration is built around a simple idea: performance and perfumery have more in common than you might think.
To launch the partnership, AMAFFI worked with renowned photographer Greg Williams to create a campaign shot across London, New York, and Singapore. The images aim to capture moments of focus, quiet confidence, and balance—qualities that define both the brand and its new ambassador.
The campaign highlights five different fragrances from the AMAFFI collection, each chosen for its emotional tone rather than just its scent profile. Think less about selling and more about storytelling.
Russell described the partnership as a natural fit.
“This partnership felt very natural from the start,” he said. “AMAFFI’s approach to craftsmanship—where every detail is considered, and every note balanced with purpose—resonates deeply with me. Whether in racing or in creativity, you pursue precision and emotion in equal measure. That’s what makes this collaboration meaningful—it captures both, with honesty.”
Didier-Alexandre Ambroise, Managing Director of AMAFFI Perfume House, explained why Russell was the right choice.
“George personifies the essence of AMAFFI—an unwavering commitment to excellence, art, and mastery of craft,” Ambroise said. “His sensibility and precision mirror our philosophy: to create experiences that endure and move those who encounter them.”
The announcement coincides with the opening of AMAFFI’s new two-storey flagship store in Knightsbridge, London, which opened on April 23. The space is meant to be more than just a shop—it’s intended as a destination that reflects the brand’s approach to design and craftsmanship.
Rachel Sennott Wrote a Little Movie for Marc Jacobs
The “Scene Bag” debuts in a scripted micro-drama about chaos, the Met Gala, and trying to be seen. It’s funny, a little chaotic, and it also happens to introduce a new bag.
NEW YORK – Marc Jacobs is trying something a little different. Instead of just photographing a new bag, the brand made a short scripted video. It stars Rachel Sennott, who also wrote it.
The campaign is called The Scene, and it kicks off the Pre-Fall 2026 season.
What happens in the video
Sennott plays a version of herself running around Manhattan. Her goal? Get an invitation to the Met Gala. Things get messy. Things get funny. And along the way, she’s carrying the brand’s newest bag, appropriately called The Scene Bag.
The bag comes in three sizes and a few color options. It has noticeable hardware and the J Marc logo. The campaign also includes new colors of The Tote Bag and The Snapshot.
What Rachel Sennott says
According to Sennott, the video is meant to feel real—messy moments and all.
“This campaign is about all the chaotic, ridiculous, and funny moments that make you feel seen or completely invisible,” she said. “I wanted to capture that energy through storytelling that feels true to how we live now. The collection reflects that same spirit with pieces that move with you and let you show up however you want.”
Francesca Scorsese, Morgan Maher, True Whitaker, and Sandra Bernhard make brief appearances. The cast has an easy, slightly offbeat mix to it.
The Scene is the first of several short episodes Marc Jacobs plans to release on social media. The brand says the series will explore how people want to be noticed—and how being seen can feel like its own kind of power.
The Pre-Fall 2026 collection, including The Scene Bag, will be available April 30, 2026 at Marc Jacobs stores, online, and at select luxury retailers.
Florals You Don’t Have to Iron: Laura Ashley Launches Its First Perfume Collection
The British brand is back with a fragrance collection inspired by the countryside—and its own archives.
If you know Laura Ashley, you probably know the brand for its floral dresses, soft fabrics, and very British sense of comfort. Now, the company is adding something new to the mix: perfume.
Laura Ashley has partnered with Nirvana Brands to launch a collection of four fragrances, each one inspired by a print from the brand’s own archive. The idea is simple. Take the visual language of Laura Ashley—those gentle florals, that romantic feel—and turn it into something you can wear as a scent.
Made in Wales, with French help
The perfumes are made in the UK, specifically in Wales, where the brand has deep roots. But Laura Ashley also brought in French fragrance house Robertet and two perfumers, Clément Marx and Romain Almairac, to help develop the scents.
The result is four different options:
- Serene Meadows
- Floral Fancy
- Joy of Primrose
- Wild Woodland
Each one is meant to capture a different corner of the British countryside. Think calm fields, fresh flowers, and quiet woodlands. The brand says the fragrances use natural raw materials and high-quality ingredients.
What the brand says
Rachel Terrace, Chief Commercial & Growth Officer at Marquee Brands (which owns Laura Ashley), explained why fragrance made sense.
“This collection marks a meaningful return for Laura Ashley to fine fragrance, translating our iconic prints and heritage into a new sensory dimension,” she said. “Fragrance allows us to move beyond what you see and into what you feel.”
Cecile Budge from Nirvana Brands added: “Their prints are instantly recognisable and we wanted to bring these to life, crafting elevated fragrance that transport you to different locations.”