Yes, You Can Now Smell Like a Warm Caramel Dessert—Thanks to Megan Thee Stallion
The “Caramelt Mami” campaign is shiny, sweet, and very on-brand.
LOS ANGELES – NYX Professional Makeup teamed up with three-time Grammy winner Megan Thee Stallion to launch the Caramelt Mami Body Oil. It’s the star product of NYX’s new Fat Oil Body collection, which also includes lotions, butters, mists, and other oils in four different scents.
This launch marks a bit of a shift for NYX. The brand is known for colorful makeup aimed at artists and everyday users alike. Now, it’s moving into body artistry—think shimmer, skincare, and scent all in one.
What’s the campaign about?
To celebrate, NYX and Megan created a “dripping in oil” campaign set to her hit song “Body.” You’ll likely see it across social media, in stores, and online. The brand also teased a larger event to be announced soon.
Megan seemed genuinely excited about the partnership.
“I’m really excited to be part of NYX Professional Makeup’s Caramelt Mami Body Oil campaign and team up with a brand that celebrates boldness, beauty and individuality,” she said. “I know the Hotties are going to love what we’ve been working on together!”
What does the oil actually do?
The formula is designed to be both a skincare product and a glow-booster. It has notes of caramel and pistachio (so yes, it smells sweet and warm), plus a bronze shimmer. The oil includes avocado oil and vitamin E, and the brand says it provides 24 hours of hydration. The goal is skin that feels soft, looks illuminated, and has a bit of shine.
Denee Pearson, Global Brand President at NYX Professional Makeup, put it simply:
“When you think of thee body, who better to launch thee body oil with than Megan Thee Stallion? As a global icon who radiates confidence, she perfectly embodies the bold, expressive energy of NYX Professional Makeup.”
Demi Moore’s Next Act? Global Ambassador for Lancôme—And It Makes Perfect Sense
From G.I. Jane to Glowing Skin: Demi Moore Joins Lancôme at 63
The actress brings her resilience and self-acceptance to the French beauty brand’s latest campaign.
If you’ve followed Demi Moore’s career, you know she’s had quite a journey. From Ghost and G.I. Jane to her recent award-winning role in The Substance, she’s spent five decades choosing roles that challenge her. Now, she’s taking on a new one: Global Ambassador for Lancôme.
The French beauty brand has added Moore to its Collective of Global Ambassadors, a group that already includes Julia Roberts, Olivia Rodrigo, Zoe Saldaña, Christy Turlington, and others.
According to Lancôme, Moore represents resilience, bravery, and self-determination—qualities that align with the brand’s focus on what it calls “fearless optimism.”
What Demi Moore says about the partnership
Moore explained why this collaboration felt right to her.
“Lancôme stands for beauty on every level beyond just the surface,” she said. “It stands for progress, for the science of possibility and for the belief that women deserve to feel beautiful and uplifted at every life stage.”
She also talked about self-acceptance as a journey. “Learning to accept oneself is a journey and it is my honor to partner with a house that celebrates the same spirit. Beauty is an act of self-care, self-love, and self-acceptance and that is what I hope to embody in our partnership.”
What Lancôme says about Demi Moore
Vania Lacascade, Lancôme’s Global Brand President, shared why Moore stood out.
“A true pioneer, Demi embodies a remarkable resilience and has always forged her own path with fearlessness and conviction,” Lacascade said. “Her vision of beauty—as a form of self-determination at every stage of life—deeply resonates with Lancôme.”
She added: “She has never followed a predictable path, and her constant evolution proves that experience doesn’t diminish beauty, it enriches it.”
Moore’s first campaign for Lancôme will be for RESET, one of three approaches in the brand’s new Absolue Longevity MD skincare line. The collection is Lancôme’s first dermatologist-validated range focused on visible signs of aging like firmness, radiance, and smoothness. The idea is to work with your skin at different life stages, not against time.
Moore joins a diverse group of ambassadors that includes Zoe Saldaña, Julia Roberts, Olivia Rodrigo, Christy Turlington, Isabella Rossellini, Aya Nakamura, and Vanessa Kirby.
“Your Deodorant Is Failing”: Megan Fox Calls Out Men’s Pit Habits in New Dr. Squatch Campaign
Dr. Squatch enlisted the actress to school guys on what’s really in their sticks—and why natural is better.
LOS ANGELES – Megan Fox has played many roles over the years. But “Professor Fox” might be a new one.
The actress is the face of a new campaign from Dr. Squatch, the men’s natural personal care brand. In it, she plays the head professor at the brand’s fictional Foundation for Odor Excellence (also known as The F.O.X.). Her mission? To teach men what’s actually in their deodorant—and why most of it isn’t great.
What’s the problem with regular deodorant?
According to Dr. Squatch, many conventional deodorants are full of synthetic ingredients that don’t really belong on a human body. And while men have upgraded other parts of their routines—skincare, fitness, grooming—deodorant has kind of stayed the same.
The brand’s solution is a line of natural deodorants, including the new Invisible Glide and Spray Deodorant, which are aluminum-free and made with over 98% natural origin ingredients.
What Megan Fox says
Fox didn’t hold back when explaining why she got involved.
“There are a lot of smelly, low-performing sticks out there, and what’s inside them is even worse: synthetic ingredients that have no business being on a human body,” she said.
She also pointed out that Dr. Squatch offers a better option. “They’ve done the work, now all you need to do is show up to class.”
The campaign’s “curriculum”
The six-part video series covers a few key lessons:
- Professor Fox’s entrance – She introduces the Foundation for Odor Excellence and puts men on notice.
- Pit Stop – A look at the natural Spray Deodorant and its 72-hour odor protection.
- Manliness 101 – Breaking down what makes Dr. Squatch different: aluminum-free, natural ingredients, and scents that actually smell good.
- Not in the Mood – A message for women whose partners are still using synthetic, stinky sticks.
- Stick Pics – A humorous take on men sending photos of their deodorant (yes, really).
- The Glide Test – Showing how Invisible Glide leaves no white marks on shirts, unlike some conventional options.
What Dr. Squatch says
John Ludeke, Chief Brand Officer at Dr. Squatch, explained why Fox was the right choice.
“The men’s deodorant aisle has been coasting for decades, and guys have been paying the price with unnatural, synthetic ingredients, and scents reminiscent of a 2004 middle school locker room,” he said. “Dr. Squatch was built to fix the product gap with natural ingredients and formulas that actually perform, and who better to get men to listen than Megan Fox?”
One Bottle, Two Jobs: Clarins’ New Foundation Does Skincare and Makeup at the Same Time
Say Goodbye to Layering: Clarins Double Serum Is Now a Foundation
If you know Clarins, you probably know Double Serum. It’s been a favorite in the skincare world for years—a two-phase formula packed with plant-based ingredients that people swear by for glowing skin.
Now, the brand is taking that same idea and putting it into a foundation.
Meet Double Serum Foundation. It’s a hybrid product that combines makeup and skincare in one bottle. The idea is simple: you get coverage and color, but also the long-term benefits of a serum. No need to layer multiple products if you don’t want to.
The foundation comes in a dual-chamber bottle. One side holds the makeup (about two-thirds of the formula) and the other holds the serum (about one-third). When you pump it out, they mix together.
The result? Medium to full coverage that lasts 12 hours, a luminous finish, and 24 hours of hydration. But Clarins also says that over time—around 28 days—your bare skin starts to look better too. Smoother, more radiant, and more refined.
What’s inside the formula
Clarins packed this foundation with 87% skincare ingredients. That includes:
- Turmeric extract (the signature ingredient from Double Serum) to support skin’s youthful appearance
- Organic aloe vera and hyaluronic acid for hydration
- Vegetable squalane for nourishment
- Stabilized papain (from papaya fruit) to gently exfoliate and boost radiance
- An anti-pollution complex to protect against environmental damage, including blue light from screens
The brand also uses what it calls A.U.R.A. Technology—basically a mix of natural ingredients and light-reflecting microcrystals that help create an instant glow.
What the tests state
Clarins shared a few numbers from clinical testing:
- +58% more radiant complexion immediately
- +22% more glow in just one hour
- After 28 days, bare skin was +54% more glowy
- Users also noticed smoother skin and a reduction in the look of wrinkles and pores
The foundation comes in 37 shades, designed to work across different skin tones and types. You can also adjust the coverage using a dial on the bottle, which lets you control how much product comes out. It will be available exclusively on clarins.com.
Like many of Clarins’ recent launches, this one comes with some eco-friendly touches:
- 87% natural-origin formula
- Packaging made with at least 38% recycled materials
- Over 90% of the components are recyclable
Urban Outfitters Wants You to Layer Sol de Janeiro Scents With Your Outfit
The cult-favorite Brazilian body care brand lands at UO, giving Gen Z another reason to stop by.
If you’ve walked past an Urban Outfitters lately, you’ve probably noticed the store isn’t just about vinyl records and vintage-inspired tees anymore. Over the past few years, the brand has been quietly building out its beauty section. And now, it just got a major addition.
Urban Outfitters has officially started carrying Sol de Janeiro, the Brazilian body care brand that basically lives on TikTok and in the bathrooms of anyone who loves smelling like a tropical vacation.
The collection includes more than 40 products across body care, fragrance, and haircare. That means you can finally pick up the famous Cheirosa Perfume Mists (apparently, one sells every second somewhere in the world), the Bum Bum Cream, and all the other scents and lotions that have made the brand a cult favorite.
Why this partnership makes sense
According to Urban Outfitters, this move is about understanding how younger shoppers actually shop today. Beauty isn’t separate from fashion anymore. It’s all part of the same routine—fragrance, skincare, body care, and clothes all mixed together.
The brand has a group of over 10,000 Gen Z shoppers, students, and influencers called UO Insiders, and they’ve been clear: skincare, fragrance, and suncare are daily essentials, not occasional splurges.
Marybeth Cahill, Chief Merchandising Officer at Urban Outfitters, put it this way:
“Urban Outfitters and Sol de Janeiro share a deep connection to how our customers live and express themselves, where beauty, style, and self-expression are inherently linked. This partnership continues our commitment to putting our customer at the center.”
What Sol de Janeiro says
Jordan Saxemard, Chief Marketing Officer of Sol de Janeiro, explained why UO felt like the right fit.
“Sol de Janeiro has always believed beauty is something you live, through scent, body care, and daily rituals that spark joy, self-expression, and self-celebration,” she said. “Urban Outfitters is a natural partner for us because it understands the connection between beauty, fashion, and individuality.”
What you can expect in stores
UO is bringing Sol de Janeiro into its physical stores as part of the full immersive experience. So while you’re browsing through clothes, shoes, and home decor, you’ll also find the brand’s signature yellow bottles and tropical scents mixed in.
There will be full-size favorites, travel-ready sets, and a few exclusive offerings arriving early summer, including a Hair & Body Mist Discovery Duo and a Mini Body Cream Duo.
Where to find it
The Sol de Janeiro collection is available now at select Urban Outfitters stores and online at urbanoutfitters.com.