The French beauty brand’s new Absolue Longevity MD collection will appear in the film and be available in stores starting May 1, coinciding with the movie’s theatrical release.
NEW YORK – Lancôme has announced a collaboration with 20th Century Studios’ “The Devil Wears Prada 2,” the upcoming sequel to the 2006 fashion industry satire. The partnership, revealed on April 7, centers on the debut of Lancôme’s new skincare line, Absolue Longevity MD, which will be integrated both on screen and in promotional campaigns.
The film, set for release on May 1, brings back original cast members Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci. The sequel follows the characters two decades after the original, navigating the world of high fashion and publishing. Lancôme’s products were used during production, and the brand is featured as the film’s signature skincare line.
A Skincare Line Rooted in Longevity Science
Absolue Longevity MD is described by Lancôme as its first dermatologist‑validated skincare range, formulated with Mitopure, an ingredient originally developed for a top‑selling oral supplement. The topical collection is designed to target visible signs of aging such as firmness, radiance, fine lines, and smoothness. The brand emphasizes that the product does not function like the oral supplement but is intended to support skin health over time.
Ramzy Burns, Lancôme’s General Manager, said in a statement that the film’s cast—whose careers have spanned decades—embodies the concept of enduring confidence and vitality, which aligns with the product’s positioning.
Marketing Campaign and Activations
The collaboration extends beyond product placement. Lancôme worked with Maximum Effort, the production company founded by Ryan Reynolds, to create a talent‑led campaign titled “The Absolue Impossible Task.” The spot features actors Pauline Chalamet and Caleb Hearon, who reprise their film roles as they attempt to acquire an unreleased skincare line for the fictional Miranda Priestly. The campaign includes an exclusive pre‑sale for Lancôme loyalty members.
Additionally, Pauline Chalamet, who portrays a beauty editor at Runway Magazine in the film, appears in an editorial feature created with Vogue alongside Lancôme Global Ambassador Isabella Rossellini.
Lylle Brier, EVP of Partnerships, Promotions, Synergy & Events at Disney, noted that Lancôme’s heritage of innovation and elegance aligns with the film’s themes of timeless style.
Availability
The Absolue Longevity MD collection will be available for purchase starting May 1, the same day “The Devil Wears Prada 2” opens in theaters. The product will be sold through Lancôme’s website and retail partners nationwide.
The film is directed by David Frankel, written by Aline Brosh McKenna, and produced by Wendy Finerman. Maximum Effort, known for “Deadpool,” “Free Guy,” and “Welcome to Wrexham,” produced the promotional campaign.
Philosophy Marks 30th Anniversary With Los Angeles Celebration
The skincare and fragrance brand, known for Purity Made Simple and Hope in a Jar, kicked off a yearlong series of events and promotions honoring its three decades in the beauty industry.
LOS ANGELES – Philosophy, the beauty brand founded in 1996, began its 30th anniversary celebrations with an influencer event in Los Angeles on April 7. The gathering, held at Serra on Vine, brought together content creators and brand partners including Mayci Neeley, Becca Tilley, Ava Michelle, Liv Walker, and Jackie Aina.
The event marked the official start of a yearlong commemoration of the brand’s history, which includes the launch of three enduring products in 1996: Purity Made Simple One-Step Facial Cleanser, Hope in a Jar Smooth-Glow Multi-tasking Moisturizer, and Amazing Grace Eau de Parfum. According to the company, these three items remain core to its product lineup nearly three decades later.
Philosophy was founded on an approach that combined clinically effective formulas with mood‑enhancing fragrances and messages of emotional wellbeing. The brand has since expanded across skincare, fragrance, and body care, positioning itself at the intersection of science and “feel‑good” experiences.
Anniversary Promotions
As part of the 30th anniversary celebrations, Philosophy has partnered with Ulta Beauty on a promotion focused on the Hope in a Jar franchise, running from April 5 through April 25. The brand is also offering exclusive gifts with purchase on its own website, philosophy.com, along with limited‑time giveaways and social media activations throughout the year.
June Risser, Global Senior Vice President at Philosophy, said in a statement that the anniversary honors the products that built the brand’s foundation, the community that has grown with it, and its continued commitment to science‑backed, human‑centered beauty.
Seed to Skin Tuscany Introduces Restorative Collection for Sensitive Skin
The two‑product line, tested in a 28‑day clinical study, showed reductions in redness, dryness, and burning sensations among participants with reactive skin.
Seed to Skin Tuscany, an Italian skincare brand known for its farm‑to‑bottle approach, has launched a new collection designed for sensitive, inflamed, and reactive skin. The Restorative Collection includes The Rescue Cleanse and The Recovery Cream, which the company says are clinically tested to soothe irritation and support barrier repair.
In a 28‑day clinical study conducted by the brand, participants using the two products reported visible improvements. According to the company’s summary:
- Redness decreased by up to 23.5% after 28 days, with some improvement noted within the first week.
- Dryness was reduced by 30.8%, and hydration levels remained consistently higher throughout the testing period.
- Transepidermal water loss (TEWL) decreased by 1.9%, indicating enhanced barrier function.
- Itchiness was reduced by 36%.
- Burning sensations decreased by up to 57.9%.
Participants described their skin as calmer, softer, and more resilient, with visible improvements in tone and texture.
The Products
The Rescue Cleanse is described as a glycerin‑to‑silk soothing cleanser. It applies as a lustrous oil that emulsifies into a gentle balm when mixed with water, removing impurities, pollution particles, and excess sebum. Key ingredients include anti‑inflammatory pink mineral clay; hypericum and calendula macerated in rice bran oil; Rosa Damascena; Sicilian prickly pear; antioxidant extracts from olive leaf and Capparis spinosa (caper bud); and barrier‑strengthening lipids from camelina sativa, nigella sativa (black seed), avocado, and tamanu.
The Recovery Cream is a rich, restorative moisturizer intended to deliver hydration and support skin barrier repair. According to the brand, its texture is easily absorbed. Ingredients include hypericum and calendula macerated in rice bran oil, reishi mushroom ferment, licorice root extract, acacia catechu wood extract, Chinese prickly ash, resveratrol, copper peptides, bisabolol, caper bud extract, olive leaf extract, nigella sativa, rosa damascena, meadowfoam seed oil, and Sicilian prickly pear.
The brand notes that the formulations are designed to be biocompatible, working with the skin’s natural mechanisms to reduce inflammation and rebuild barrier strength. Seed to Skin Tuscany is part of the Borgo Santo Pietro estate in Tuscany. The brand controls its production process from soil to finished product, using ingredients grown on its certified organic farm or sourced from partners who meet sustainability standards. The company operates an on‑site laboratory for testing and formulation.
From ‘Punk Kid’ to Self-Care King: How Dwayne Johnson Built PAPATUI Into a Men’s Grooming Powerhouse
NEW YORK – It started with a nickname from his Samoan grandfather and a simple belief: men deserve high-performance skincare without the luxury price tag. Three years in the making, Dwayne “The Rock” Johnson’s men’s care brand PAPATUI launched in March 2024. Two years later, it has become the number one men’s face care line at Target, swept major grooming awards, and just dropped its most important product yet – a daily mineral SPF 30 moisturizer aimed at closing the sunscreen gap for men.
Humble Beginnings: A Grandfather’s Legacy
The name PAPATUI carries deep personal meaning for Johnson. “Papa” means “rock” in Samoan, honoring his role as a father to three daughters. “Tui” was the nickname given to him by his grandfather, High Chief Peter Maivia – the man who first taught Johnson about men’s care. “He was strikingly handsome, had beautiful skin, was well groomed, always smelled incredible, and on top of all that – he was also tough as hell,” Johnson recalled at launch. That blend of strength and self-respect became the brand’s DNA.
Developed over three years with skincare experts and scientists, the debut collection covered skin, hair, body, and even tattoo care – a nod to Johnson’s own ink. The lineup included an oil-free face moisturizer with a matte finish, a clinically proven 48-hour antiperspirant, and innovative tattoo balms designed to brighten and protect body art. All products were formulated without parabens, sulfates, dyes, alcohol, or PEGs, and featured dermatologist-approved ingredients like ceramides, hyaluronic acid, and niacinamide.
But Johnson didn’t stop at efficacy. He wanted the fragrances to rival luxury scents, so he enlisted principal perfumers Frank Voelkl and Clement Gavarry from the prestigious fragrance house Dsm-Firmenich. The result: three distinct scents – Sandalwood Suede, Lush Coconut, and Cedar Sport – that elevated PAPATUI from basic grooming to sensory experience.
Target Takeover and Instant Accolades
From day one, PAPATUI was priced accessibly, with everything between $7.99 and $9.99. Launching exclusively at Target (in stores and online) gave the brand immediate reach. Johnson himself made a surprise appearance at a Dallas Target store, personally delivering Drive Up orders to stunned customers.
The gamble paid off. Within months, PAPATUI became the top-selling men’s face care line at Target. By the end of 2024, the brand had racked up an impressive trophy case: the Enhancing Tattoo Stick won an Esquire Grooming Award; the 48-Hour Antiperspirant Deodorant in Sandalwood Suede was honored at the GQ Grooming Awards; the Rejuvenating Facial Toner earned recognition at the EBONY Beauty & Grooming Awards; and PAPATUI was named Men’s Beauty Brand of the Year at the 2024 Glossy Beauty Awards.
2025: Targeting the Eyes
In February 2025, PAPATUI expanded into targeted treatments with the launch of Ageless Action Under Eye Patches. The product featured a proprietary blend of peptides, ceramides, upcycled caffeine, and niacinamide – designed to reduce fine lines, puffiness, and dark circles in just 10 minutes. At $12.99 for six pairs, it offered professional-quality results at a fraction of the cost of comparable women’s or men’s eye treatments.
The launch also revealed an unexpected trend: women were buying PAPATUI for themselves. “They see the ingredients like hyaluronic acid, niacinamide, ceramides, and know these products work,” noted co-founder Jenna Fagnan.
2026: The Sunscreen Every Guy Needs
On April 7, 2026, PAPATUI released its most critical product to date: a Daily Moisturizer with SPF 30. The launch addresses a stark health disparity – men are twice as likely as women to develop skin cancer, yet far less likely to wear sunscreen. According to the American Academy of Dermatology, only 12% of men use sunscreen regularly, and over 40% say they never apply it to their face.
Johnson and his team spent three years developing the formula, testing more than 40 SPF filter combinations and 200 prototypes. The final product is a lightweight, mineral-based moisturizer free of chemical UV filters, designed to be fast-absorbing and non-greasy. It works equally well on faces, scalps, bald heads, and through facial hair. The price remains accessible at $9.99.
“I’ve always believed the daily habits you build will define who you will become,” Johnson said in a statement. “Over time, I’ve learned just how important taking care of your skin really is, especially wearing sunscreen every day.”
What’s Next?
With a full lineup that now spans cleansers, toners, moisturizers, eye treatments, deodorants, body washes, bar soaps, tattoo care, and daily SPF – all at drugstore prices – PAPATUI has carved out a unique space in men’s grooming. It’s neither celebrity vanity project nor niche luxury line. It’s a working man’s skincare brand that happens to be backed by one of the most famous faces on the planet.
As Johnson puts it: “Now all my men out there can trade up to high-end products without having to pay high-end prices.”
From Lip Balm to Layering: How eOS Became Gen Z’s Scent-Forward Body Care Obsession
NEW YORK – Just a few years ago, eos was best known for its iconic spherical lip balms. But the brand has quietly undergone a transformation, emerging as a major player in the body care category. Now, riding a wave of consumer demand and viral success, eos is making its most ambitious move yet: entering the fragrance mist category with the debut of its Cashmere Body Mist Collection.
The eight-piece launch, which arrived in December 2025 and is rolling out to major retailers in early 2026, marks a significant milestone for the 16-year-old brand. It’s the culmination of a strategic evolution that began in earnest around 2024, when eos set out to prove it could be more than a one-hit wonder.
A Pivot to Body Care (2024–2025)
While eos was founded in 2009, the brand’s recent renaissance started with a simple insight: consumers were desperate for body care that smelled amazing and actually worked. In 2024, eos leaned hard into that gap, expanding beyond its heritage lip category with a focused push on body lotions and washes.
The gamble paid off spectacularly. By 2025, eos had become the #1 hand and body lotion brand in America, according to the company. Its Cashmere Body Lotion in Vanilla Cashmere became a viral sensation on TikTok, spawning countless “scent layering” videos and driving fans to beg for more.
“The incredible demand for our body care has demonstrated that our customers want an immersive scent experience that goes beyond hydration,” said Jonathan Teller, CEO of eos, at the time of the body mist launch.
Listening to the Fans: The Demand for a Mist
Throughout 2025, eos noticed something extraordinary. Across social media, fans weren’t just posting about the lotions—they were actively begging for a body spray. The brand logged more than 10,000 direct messages, mentions, and comments requesting a mist format.
“Our community has been incredibly vocal about wanting even more ways to enjoy their favorite scents,” said Soyoung Kang, President of eos.
Rather than rushing a product to market, eos took a deliberate approach. The result, launched in December 2025, is the Cashmere Body Mist Collection: eight scents in a gentle, soothing formula infused with hyaluronic acid and aloe. Unlike many drugstore body sprays that can feel drying or artificial, eos positioned its mists as a bridge between fine fragrance and skincare.
“We’re excited to bring fine fragrance level quality and craftsmanship to a format that feels fun, accessible, and deeply personal,” Kang added.
The Layering Strategy
A key part of eos’s rise has been its embrace of “scent layering”—the practice of using multiple products (body wash, lotion, and mist) in the same fragrance to create a longer-lasting, more complex scent profile. Because fragrance adheres more effectively to moisturized skin, eos encourages fans to pair the Cashmere Body Lotion with the new mists.
The body wash serves as the foundation of the ritual. “Body Wash is the critical first step in their routine,” Kang noted. With the addition of the mists, eos now offers a complete three-step system for consumers who want to build personalized, all-day fragrance experiences.
Beyond Body Care: The #eosflavorlab Experiment
Even as eos expanded into body care, it never abandoned its lip balm roots. In late 2025, the brand launched the #eosflavorlab Spritz collection, a limited-edition lip care line inspired by Euro Summer and Italian dessert culture. Flavors like Tangerine Spritz, Strawberry Limoncello, Pistachio Gelato, and Espresso Martini turned lip balm into a transportive escape.
What’s Next for 2026
With the Cashmere Body Mists now rolling out to Target, Walmart, and Amazon in early 2026, eos is poised to compete directly with established fragrance mist brands that have long dominated the mass market. The brand’s formula—prestige-level scents, dermatologist-tested ingredients, and accessible pricing—has already proven successful in lotions and washes. The mist category feels like a natural next step.
“Fragrance has always been a core part of the eos experience,” Kang said. “Expanding into the fragrance category is a significant milestone.”
