Kate Spade New York Crowns Two-Time Grammy Winner as Global Brand Ambassador in Fall Campaign
Kate Spade New York Names Tyla as Global Brand Ambassador
NEW YORK – The worlds of pop music and high-end fashion collided today as Kate Spade New York officially named two-time Grammy-winning artist Tyla as its new Global Brand Ambassador, a move designed to supercharge the brand’s reach with a new generation of style-conscious consumers.
The announcement, made as the brand kicks off its fall 2026 global campaign, positions the South African superstar as the fresh face of the luxury house’s optimistic “Spark Something Beautiful” ethos—a philosophy rooted in joy, confidence, and the power to spread positivity.
“Tyla radiates what Kate Spade New York is all about: joy, optimism, and a confidence that lifts everyone around her,” said Eva Erdmann, CEO and Brand President of Kate Spade New York. “From her music to her personal style, she makes people feel something. That’s rare. And she’s doing it at a pivotal moment in her career—a new album, a new chapter, and the world watching. We’re thrilled to have her with us as we spark something beautiful, together.”
The partnership officially debuts in the brand’s fall campaign, which is centered around the theme of “joy hiding in plain sight.” The creative assets feature subtle nods to Tyla’s newly released sophomore album, APOP.
The new fall collection hits stores and katespade.com this month, August 2026, with additional styles rolling out throughout the season.
Kate Spade New York is co-hosting an album launch event with PAPER Magazine in Los Angeles, honoring Tyla’s latest musical milestone. The brand has confirmed that more campaign details will be unveiled throughout August.
Tyla burst onto the international scene in 2024, winning her first Grammy and making Billboard history with her three-time RIAA Platinum smash hit, “WATER.” Her seminal debut albums, TYLA and TYLA+, produced another Grammy-winning hit, “PUSH 2 START,” and sent seven songs to the U.S. Afrobeats chart—including two No. 1s. The campaign made her the highest-charting African female soloist on the Billboard 200.
With her sophomore project APOP* available now, Tyla is refusing to be contained by any single genre. “CHANEL” is topping the U.S. Afrobeats chart and racking up over 150 million video views.
Since its founding in 1993, Kate Spade New York has built a legacy on the belief that style is a language of optimism—where luxury and warmth coexist, and where handbags, clothes, shoes, and jewelry are crafted as classics with a twist. The brand, now part of the Tapestry house, continues to balance thoughtful function with intentional color and unexpected details.
With Tyla, the brand is betting on her magnetic creativity and cultural influence to spark something beautiful—right now, and for the next generation.
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Swedish Supermodel Elsa Hosk Named Face of Luxury Haircare Brand Lunesi
Lunesi Names Elsa Hosk as Global Brand Ambassador
LONDON – Premium haircare brand Lunesi has announced Elsa Hosk as its new global brand ambassador.
The Swedish model, known for her work in international fashion, joins the brand following a previous collaboration with Candice Swanepoel. The partnership marks a continued effort by Lunesi to strengthen its position in the luxury beauty market.
“Elsa Hosk perfectly embodies Lunesi’s vision of modern luxury—where sophistication, confidence and quality come together,” the brand said in a statement.
Lunesi was founded with the belief that exceptional hair begins with exceptional formulations. The company uses high-performance active ingredients at effective concentrations, combining cosmetic science with a sensory experience. The product line focuses on restoring hair health, preventing damage, and delivering shine, strength, and softness.
According to the brand, true luxury lies not only in packaging but in performance. Hosk’s partnership comes as Lunesi continues its international expansion. The brand is working to build a global community and develop innovative products designed for consumers who expect visible results.
After 10 Years of Trying Everything, Kim Kardashian Finally Finds the Skin Health Secret That Works
Kim Kardashian Adds Broc Shot Supplement to Psoriasis Wellness Routine
LOS ANGELES – Kim Kardashian has announced that she has added Broc Shot, a sulforaphane-based supplement, to her wellness routine as part of her ongoing efforts to manage psoriasis.
The entrepreneur and media personality, who has publicly shared her experience living with psoriasis for more than a decade, said she discovered the supplement after researching sulforaphane, a naturally occurring compound derived from whole broccoli seeds.
“I’m always looking for products that actually work and fit into my routine without a lot of extra effort,” Kardashian said. “Living with psoriasis, I know how frustrating it can be to find something that helps. Broc Shot has become part of that routine. Within a few weeks I noticed my skin was calmer and clearer. I did my research on sulforaphane and loved that it’s been studied for years, plus Broc Shot keeps the ingredients simple. It’s helping my skin and my gut, honestly it’s become one of those wellness staples I don’t want to be without.”
Broc Shot, which is the first supplement recognized by the National Psoriasis Foundation through its Seal of Recognition Program, offers a powder formula available in Original, Ginger + Lime, and Pineapple + Mint flavors. The brand also offers a capsule format for consumers who prefer an on-the-go option.
The product works by supporting the body’s NRF2 pathway, which plays a role in detoxification, gut health, and the body’s natural inflammatory response. Broc Shot follows rigorous quality standards and third-party tests every batch for sulforaphane yield, heavy metals, pesticides, herbicides, and microbial contaminants.
Gracia Walker, co-founder of Broc Shot, explained the brand’s approach to wellness.
Broc Shot Capsule
Sulforaphane-Based Supplement
Kim Kardashian Before + After Image
(Courtesy of Kim Kardashian)
“I’ve spent my career in skincare and supplements, and both taught me the same lesson from opposite directions: skincare treats the surface, supplements chase deficiencies. Neither one asks what your body is already equipped to do. We took a different approach—working with the body’s own defense systems instead of simply adding another ingredient,” Walker said.
Co-founder Benjamin Silver added that the company regularly receives testimonials from users who have seen improvements in their skin health.
“We were so excited when Kim decided to try Broc Shot and discovered the same incredible benefits,” Silver said. “We know how many people look to her for advice, and we are beyond honored that she is driving awareness to this powerful compound.”
The supplement is Non-GMO certified, vegan, pesticide- and herbicide-free, and gluten-free.
Dove Men+Care and Nic Vansteenberghe Launch Las Vegas Sweepstakes for Mood-Boosting Deodorant Collection
HOBOKEN, N.J. – Dove Men+Care is expanding its partnership with Nic Vansteenberghe through a new Las Vegas residency promotion, giving fans the chance to win a weekend trip to attend his August 16 DJ performance.
The campaign builds on the brand’s earlier launch of its aluminum-free deodorant with Mood Boosting scents, which was introduced earlier this year. The collection features four distinct fragrances designed to positively impact mood: Midnight (bergamot + white amber) for confidence, Paradise (coconut water + pineapple) for renewal, Breeze (palm leaves + fig) for a refreshing boost, and Horizon (vanilla bean + sandalwood) for focus.
From July 21, fans can enter the sweepstakes by commenting on official @dovemencare and @nicolasvans Instagram and TikTok posts with the song they would play to set the mood. The contest runs through July 26.
One winner and a guest will receive a VIP weekend trip to Las Vegas, including travel, hotel accommodations, tickets to Vansteenberghe’s August 16 performance, spending money, and additional VIP experiences. The brand will also offer product sampling and interactive touchpoints during the residency.
Lindsey Lapin, Associate Director of Marketing for Dove Men+Care, said the collection reflects a shift in men’s grooming preferences.
“When we launched our new collection of Dove Men Deodorants with Mood Boosting scents earlier this year, we introduced a new way for men to think about fragrance as part of their daily routine,” Lapin said. “Today, we’re seeing more men look beyond odor protection alone and think about how fragrance can help set the tone for their day. Nic’s Mood Boost Residency brings that idea to life through music, scent and shared experiences, giving fans the opportunity to discover the mood-boosting scent that matches their vibe.”
Vansteenberghe, who returned as the face of the campaign, said the partnership aligns with his personal values.
“Partnering with Dove Men+Care has been a natural fit because we both believe confidence starts with how you feel,” Vansteenberghe said. “Music has always been one of the ways I get into the right mindset, whether I’m getting ready for a workout, spending time with friends or stepping behind the DJ booth. I love that this campaign shows how something as simple as fragrance can help people find the mood they’re looking for every day.”
;Resize=(700,560) "Fashion, Beauty, Sports Collabs: Kate Spade & Tyla, Elsa Hosk & Lunesi, Kim Kardashian Adds Broc Shot Supplement, Dove Men+Care & Nic Vansteenberghe, Marc Jacobs Debuts \"The Swap\" with Rowan Blanchard & Jemima Kirke, Olivia Munn Face of Anne Klein Fall26, BRUCE BOLT & Max Clark and Megan Moroney Debuts Calliope 10")
The Dove Men+Care Mood-Boosting Deodorant Collection is available now at select retailers nationwide, including Walmart, Amazon, and Target, at a suggested retail price of $8.99.
Marc Jacobs Debuts “The Swap” Starring Rowan Blanchard and Jemima Kirke in New Campaign Film
NEW YORK – Marc Jacobs has introduced “The Swap,” a new episodic micro-drama starring actor Rowan Blanchard and artist-actor Jemima Kirke. The campaign is the latest chapter in the brand’s Question Marc storytelling series, following its debut with the Pre-Fall 2026 campaign, “The Scene.”
Jemima Kirke stars in Marc Jacob
Fall “The Swap” micro-drama
Rowan Blanchard stars in Marc Jacob
Fall “The Swap” micro-drama
The story begins moments after the Marc Jacobs runway show, when an unexpected exchange of Scene Bags sets the two characters on intersecting paths across New York City. As each woman discovers the contents of the other’s bag, assumptions become stories and chance encounters lead to new connections. The campaign explores themes of identity, perception, and how fashion shapes first impressions. Playwright and actor Jeremy O. Harris also makes a cameo appearance.
“The Swap” expands the Question Marc series as an evolving storytelling platform where each chapter introduces new characters, perspectives, and cultural moments. While “The Scene” explored the pursuit of visibility, “The Swap” shifts focus to perception and how we interpret one another.
Blanchard described the project as imaginative and character-driven.
“That’s what makes it feel so Marc Jacobs – it doesn’t take itself too seriously,” she said.
Kirke offered her perspective on the campaign’s concept.
“A woman doesn’t carry her entire life in her bag, only the things she needs on the off chance that something happens,” Kirke said. “This campaign is a storybook homage to a New York woman and the ways she lives her day to day, about two opposite women looking for one another in a massive city.”
With Question Marc, the brand continues to develop a creative approach where campaigns unfold as chapters, characters move between fashion and culture, and storytelling extends beyond a single launch moment. Additional episodes of “The Swap” will debut throughout the fall season on social platforms.
Olivia Munn’s Breast Cancer Scare Saved Her Life – Now She’s the Face of Anne Klein’s Fall Campaign
Olivia Munn Named Face of Anne Klein Fall/Winter 2026 Campaign
NEW YORK – Anne Klein has announced actress and activist Olivia Munn as its newest brand ambassador and the face of its Fall/Winter 2026 campaign.
The partnership unites the brand’s legacy of empowering women with Munn’s advocacy work, particularly in women’s health. Munn, a breast cancer survivor, has become a prominent voice for early detection and risk assessment. She was recently named to TIME’s 2025 Women of the Year and TIME’s 2024 100 Most Influential People in Health.
The campaign, titled “By the Hour,” was photographed in New York by photographer Emma Beiles, with styling by Yael Quint and motion direction by Mat + Kat. The collection features tweed suiting, sheer florals, and sequin pieces across ready-to-wear, outerwear, footwear, handbags, watches, jewelry, and eyewear.
“Olivia embodies the modern Anne Klein woman: accomplished, multifaceted, and entirely self-defined,” said Jameel Spencer, Chief Marketing Officer Fashion & Sports at WHP Global, which owns the Anne Klein brand. “She represents the evolution of success, not simply what a woman achieves, but how she chooses to show up for others.”
Munn said the partnership held personal significance due to the brand’s support of breast cancer awareness.
“Being the face of Anne Klein’s Fall Campaign is an honor, made even better by the brand’s support of breast cancer awareness,” Munn said. “Women change women’s lives. It is so important for us to tell our friends and family to not only have annual mammogram and breast exams, but to also take a Lifetime Risk Assessment Test. It saved mine.”
As part of Munn’s ambassadorship, Anne Klein will support Breast Cancer Awareness Month initiatives and continue its longstanding partnership with the Breast Cancer Research Foundation. Founder Anne Klein passed away from the disease in 1973.
Munn’s acting career includes roles in Apple’s Your Friends & Neighbors, The Newsroom, The Daily Show with Jon Stewart, and films including Magic Mike, X-Men: Apocalypse, and Office Christmas Party.
Gatorade Signs Three-Time Ballon d’Or Winner Aitana Bonmatí Ahead of New Season
PURCHASE, N.Y. – Gatorade has announced that three-time Ballon d’Or winner Aitana Bonmatí has joined Team Gatorade ahead of the new football season.
The Spain international and FC Barcelona midfielder is the latest addition to the brand’s roster of top football talent, which includes Vinícius Júnior, Julián Álvarez, and Luis Díaz. The partnership will be featured across media, digital, and social content throughout the season as part of Gatorade’s global “Is It In You?” platform, which celebrates the preparation and consistency behind elite performance.
Bonmatí, who has established herself as one of football’s defining players, said the partnership reflects her personal approach to the sport.
“People remember the ninety minutes. They remember the trophies, the goals and the moments that define a career. What they don’t always remember is everything that comes before them,” Bonmatí said. “Every training session. Every recovery session. Every choice you make to be ready for the next challenge. I call it invisible training and that is what has shaped me as a player. Joining Team Gatorade feels natural because we share the same belief – that there are no shortcuts. Only preparation. Only consistency. That is the story of my career.”
Through the partnership, Bonmatí will share the routines and habits that have sustained her success, alongside the role science-based hydration plays in training, recovery, and matchday performance. The collaboration will also highlight the importance of understanding the unique physiological needs of female athletes.
Gatorade’s sports science expertise is supported by the Gatorade Sports Science Institute (GSSI), which works with athletes and teams to translate hydration and performance research into practical insights. Elite female football players can lose between one and 1.5 litres of fluid through sweat during a 90-minute match, with hydration needs varying significantly between individuals.
Eugene Willemsen, CEO of International Beverages at PepsiCo, said Bonmatí’s commitment to improvement made her a natural fit for the brand.
“The best athletes make the extraordinary look effortless. What people don’t always see is the discipline, preparation and consistency behind every performance,” Willemsen said. “Aitana has set the standard in world football not only through her talent, but through her relentless commitment to improving every day. That’s why she’s such a natural fit for Team Gatorade.”
Billie Eilish’s Signature Scent Just Got Bolder – Eilish Intense Is Here
Billie Eilish With New Eilish Intense Fragrance Launch
NEW YORK – Billie Eilish has introduced Eilish Intense, a new amber gourmand fragrance that deepens her original signature scent with amplified warmth and sensuality.
The launch marks the latest addition to the Grammy and Academy Award-winning artist’s fragrance portfolio, developed in partnership with Parlux. The original Eilish Eau de Parfum was recognized by The Fragrance Foundation as Fragrance of the Year in the Popular category and was one of Ulta Beauty’s most loved scents in 2025.
Eilish described the new fragrance as a natural evolution of the original.
“I’ve always loved the warmth of the original, and seeing how much everyone connected with it made creating Eilish Intense even more special,” she said. “I love to wear the original for everyday activities and Intense at night.”
The fragrance opens with red berries and mandarin wrapped in sugared petals, followed by a heart of creamy vanilla, soft spices, and cocoa. The dry down features warm musks, tonka bean, and sleek woods.
Lori Singer, President of Parlux, said the new scent builds on the connection consumers have formed with the original.
“Billie Eilish continues to establish herself as a defining force in fragrance, and Eilish Intense is a testament to the incredible connection consumers have formed with the original scent,” Singer said. “With Eilish Intense, we wanted to build on that passion by creating a scent that amplifies everything consumers already love about the original.”
The bottle continues the collection’s sculptural silhouette inspired by the human bust, now reimagined in a luminous gold finish. The outer carton features gold and iridescent detailing.
Linda Suliafu, Vice President of Merchandising at Ulta Beauty, said the retailer is the exclusive destination for the new fragrance.
“The original Eilish fragrance has created a powerful connection with our guests, and we are excited to build on that momentum by giving them exclusive access to a deeper, more elevated expression of the scent they have embraced,” Suliafu said.
Like all Eilish Fragrances, Billie claims Eilish Intense is vegan, paraben-free, and PETA-certified cruelty-free. The carton is printed with Envirofoil and produced using 100% renewable wind energy.
Max Clark’s MLB Debut Sparks New Signature Batting Glove From BRUCE BOLT
BRUCE BOLT and Max Clark Launch Collection to Celebrate Debut
PURCHASE, N.Y. – BRUCE BOLT has released “The Bevel,” a new co-designed collection with Detroit Tigers outfielder Max Clark, featuring a batting glove and matching protective gear to mark his Major League Baseball debut.
According to the site, the glove features an ivory leather base with orange detailing and introduces a custom geometric version of the BRUCE BOLT logo, designed by Clark.
Bear Mayer, Founder and CEO of BRUCE BOLT, said Clark’s approach to the collaboration was distinctive.
“Max Clark is one of my favorite athletes to collaborate with because he’s not only an incredible player, he’s one of the most creative minds in the game,” Mayer said. “From day one, Max wasn’t interested in simply creating another colorway. He wanted to rethink the logo itself and build something that had never been done before.”
Clark, who was selected No. 3 overall in the 2023 MLB Draft and named Gatorade National Baseball Player of the Year, has been part of the BRUCE BOLT brand since 2023.
Clark said the partnership reflects his approach to the game.
“BRUCE BOLT has been the glove I’ve trusted to perform at my best as I’ve worked toward this incredible milestone, while also giving me an outlet for self-expression,” Clark said. “Designing The Bevel let me combine my love for the game with my passion for creativity.”
The collection includes batting gloves available in short and long cuff for youth and adult sizes, priced from $85 to $105. Protective gear includes a leg guard ($90), elbow guard ($70), and speed sliding mitt ($70).
The release continues BRUCE BOLT’s Signature Series line, which collaborates with athletes to create products that reflect their personal style and performance needs.
Multi-Platinum Country Music Artist Launches Debut Fragrance ‘Calliope‘ Inspired by Greek Muse
Megan Moroney Debut Scent During Cloud 9 Tour
NEW YORK – As her Cloud 9 Tour arrived in New York City, country music artist Megan Moroney announced the launch of Calliope, her debut fragrance, created in partnership with Scent Beauty.
The fragrance is inspired by Calliope, the Greek muse of epic storytelling, known for eloquence, creativity, and storytelling. Moroney said she drew inspiration from the legend and the Japanese art of kintsugi, which involves repairing broken pottery with gold or silver to embrace imperfections.
“I’ve spent the last year and a half hand crafting Calliope, my debut fragrance,” Moroney said. “The heart-shaped bottle felt very me, of course. But beyond the heart, it’s inspired by the Japanese art of kintsugi. It’s a reminder that our imperfections and experiences become part of what makes us unique. The fragrance itself is fresh, effortless, and meant to be an everyday signature.”
The fragrance launches during a milestone moment in Moroney’s career, providing fans with an opportunity to experience the scent as part of her tour.
Steve Mormoris, Chief Executive Officer of Scent Beauty, said the fragrance was designed to feel personal and aspirational.
“With Calliope, we sought to capture a fragrance that feels personal, aspirational and unmistakably Megan,” Mormoris said.
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