The New Face of Fun
Why Gen Zalpha’s Favorite Skincare Brand Is Coming to a Store Near You
Urban Outfitters teams up with teen founder Coco Granderson to bring accessible, joy-filled skincare to 60 locations nationwide
There’s something undeniably electric about discovering a beauty brand that just gets you. The kind that doesn’t talk down to you, doesn’t overwhelm you with a 12-step routine, and actually understands that skincare should feel less like a chemistry experiment and more like a little moment of daily joy.
Enter Yes Day Beauty—the brainchild of 14-year-old entrepreneur Coco Granderson—which has just landed exclusively at Urban Outfitters stores nationwide and online. And honestly? It’s the collaboration we didn’t know we needed.
The Scoop
Urban Outfitters has quietly been building something special in the beauty space, and this partnership marks a significant milestone. For the first time ever, Yes Day is making its brick-and-mortar debut in the U.S., with the collection now available in 60 stores across the country. It’s a move that feels both intuitively right and refreshingly forward-thinking.
“We’re always looking for brands that genuinely reflect how our customers engage with beauty,” shares Karen Booker, Head of Merchandising for Non-Apparel at Urban Outfitters. “Yes Day stood out because it was created to solve a real need. Coco couldn’t find products that felt right for her generation, so she built it herself.”
The Backstory
Here’s where it gets interesting. Yes Day wasn’t cooked up in a corporate boardroom—it was born from a 14-year-old’s frustration with an industry that often overlooks the youngest skincare enthusiasts. Granderson, who developed the line alongside award-winning cosmetic chemist Ron Robinson, wanted to create something that felt age-appropriate without sacrificing effectiveness.
The result? A thoughtfully edited collection that takes the guesswork out of skincare. The lineup features the brand’s proprietary Yes Magic™ complex—a gentle blend of probiotics, moisture magnets, and antioxidants that supports healthy, hydrated skin without the unnecessary bells and whistles.
The Lineup
Keep it simple, keep it effective. The collection includes:
- Float Foam™ Cleanser ($24) – A gentle daily wash that doesn’t strip
- Whip Dream Moisturizer ($32) – Lightweight hydration that sinks right in
- Inner Beam™ Hydration Mist ($19) – A refreshing spritz for anytime moisture
- Lip Sweetie™ Lip Mask ($15) – Now available in new Yuzu Sorbet, because lips deserve love too
“There’s something about being able to touch, feel, and experience a product in person,” says Granderson. “Having our first U.S. retail home at a place that’s known for discovering what’s next allows us to reach even more young people as they begin building healthy skincare habits.”
The collection is available now at select Urban Outfitters locations and online at UrbanOutfitters.com.
A Primer That Cares: Laura Geller’s Bestseller Earns Eczema Association Recognition
The Spackle Hydrate primer receives the NEA Seal of Acceptance—and Fran Drescher fronts the new campaign
For anyone with sensitive skin, finding a primer that works without causing irritation can feel like a challenge. Laura Geller Beauty’s bestselling Spackle Skin Perfecting Primer: Hydrate has just earned the National Eczema Association (NEA) Seal of Acceptance, becoming one of the first makeup primers to receive the designation.
The NEA Seal is awarded to products that meet standards set by the organization, which serves over 31 million Americans living with eczema. The recognition signals that the primer has been evaluated and found suitable for people with eczema and sensitive skin.
Laura Geller, the brand’s founder, says the milestone is meaningful. “I have always believed that beauty should never come at the cost of your skin’s health,” she shares. “So many of our customers live with eczema, rosacea, and other skin sensitivities, and they deserve to know that the products they trust are truly formulated with their well-being in mind.”
The primer is also recognized by the National Psoriasis Foundation as safe for individuals with psoriasis.
To mark the occasion, the brand is launching a campaign featuring Fran Drescher—actress and longtime brand ambassador—as the face of the initiative. Drescher, who has been vocal about health and wellness, says she was drawn to the brand’s commitment. “Being part of a campaign that truly walks the walk was something I couldn’t say no to,” she notes.
The campaign rolls out today across digital, social, and retail channels.
K18 Expands Beyond Repair with Three New Product Initiatives
Biotech haircare brand launches longevity serum, next-generation purple shampoo, and global campaign for its repair mask
EL SEGUNDO, Calif. — K18, the biotechnology-powered haircare brand, is rolling out three major initiatives in 2026, marking a significant expansion beyond its signature molecular repair mask.
FutureIQ: A New Category in Hair Longevity
The brand’s most significant launch since its breakthrough molecular repair mask is FutureIQ, a biomimetic hair longevity serum designed to address premature hair aging. Priced at $120, the serum targets shedding, early graying, and scalp aging before visible signs accelerate.
Unlike traditional haircare products that treat symptoms after they appear, FutureIQ takes a biology-first approach. The serum is powered by proprietary MultiVital technology, combining biomimetic peptides, a root-anchoring complex, and advanced antioxidants to support oxidative defense, follicle anchoring, pigmentation, and scalp resilience.
“We’re shifting from correction to preservation,” said Suveen Sahib, K18 co-founder and CEO. “That shift is what hair longevity is about, and we believe it represents the next frontier of haircare.”
Clinical testing showed up to 19,000 hairs retained after three months of nightly use, with 70% of participants showing fewer grays and 100% showing improved scalp barrier function. The serum launches August 5 through k18hair.com, Sephora, and Amazon Beauty.
TripleBright: A Science-Driven Purple Shampoo
Earlier this year, K18 introduced TripleBright Oxidation Defense Purple Shampoo, a reformulation of the traditional purple shampoo category. The product works in three dimensions: remove, neutralize, and defend.
The formula removes up to three months of brass-causing hard water and mineral buildup in a single wash, neutralizes unwanted yellow tones with calibrated violet pigments, and uses a biopolymer to defend against future discoloration.
The non-staining, foam-based format addresses common complaints about purple shampoos, including over-toning and uneven deposits. TripleBright is available now through Sephora and K18’s website.
The Hair Flip Campaign
K18 also launched a global campaign in January centered on its hero product, the Leave-In Molecular Repair Hair Mask. Led by red carpet personality Cole Walliser, the campaign invites consumers to participate in a Guinness World Record attempt for the most hair flip videos shared on social media within 24 hours.
For every flip posted, K18 donates $20 to HairToStay, a nonprofit that provides financial assistance for scalp cooling treatments to cancer patients undergoing chemotherapy.
The campaign reinforces the brand’s core technology: the patented K18PEPTIDE, which works at the molecular level to reverse damage in four minutes.
A Unified Strategy
The brand offers a ecosystem for hair health—from the repair mask that reverses existing damage to the purple shampoo that preserves color-treated hair to the longevity serum that addresses aging before it accelerates.
FutureIQ launches August 5 at $120. TripleBright is available now. The Hair Flip campaign runs through February 28.
haruharu wonder Expands U.S. Presence with SPF Launch and Target Growth
Korean skincare brand introduces Centella Calm Cloud SPF 60+ on Amazon while expanding Target assortment following strong performance
NEW YORK — haruharu wonder, the Korean skincare brand known for its barrier-first approach, is making significant moves in the U.S. market with the launch of its first over-the-counter sunscreen and an expanded partnership with Target.
Centella Calm Cloud SPF 60+ Debuts
The brand launched Centella Calm Cloud SPF 60+ on July 23, marking its first sunscreen developed specifically for the U.S. market. The product is available exclusively on Amazon at an introductory price of $18 through August 2026, with a regular price of $22.
The sunscreen offers broad-spectrum UVA and UVB protection with no visible white cast. It features Centella Asiatica Extract, Hyaluronic Acid, and Ceramides to help calm redness and support the skin barrier. The formula is fragrance-free and free of oxybenzone and octinoxate.
“We believe sunscreen should be the product you want to wear every day,” said Founder and CEO Jae Jeong. “We set out to create one that delivers the lightweight elegance consumers love from Korean SPF while meeting U.S. sunscreen standards.”
Target Expansion
The brand’s U.S. retail presence has grown substantially since its December 2025 launch at Target stores nationwide and Target.com. According to the company, haruharu wonder sold approximately one product every minute during the first three months across all Target retail locations.
The initial Target assortment includes:
- Black Rice Moisture Cleansing Oil, $15.99
- Black Rice Triple AHA Gentle Cleansing Gel, $13.99
- Black Rice Hyaluronic Toner, $13.99
- Black Rice Probiotics Barrier Essence, $19.99
- Black Rice 5 Ceramide Barrier Moisturizing Cream, $19.99
Expanded Assortment
Following strong early performance, Target is expanding its haruharu wonder offerings to include additional products:
- Black Rice Probiotics Barrier 2% NAD+ Serum Mist — An ultra-fine serum mist with 2% NAD+, double probiotics, and a five-ceramide complex to hydrate and support the skin barrier.
- Rose PDRN Collection — Featuring vegan Rose PDRN derived from Damascus roses, the collection includes a Firming Serum, Soothing Serum, and Peptide Glowy Lip Balm, formulated with ingredients such as retinal, peptides, and azelaic acid.
Brand Philosophy
Inspired by the Korean phrase “haruharu,” meaning “day by day,” the brand emphasizes intentional daily skincare rituals. Products are developed using proprietary fermentation technology and Ultra-Deep Technology to enhance ingredient absorption.
The brand claims its products are vegan, cruelty-free, and fragrance-free, with packaging designed to be accessible, including braille and easy-open boxes. The brand’s products are priced under $25.
Pixi Beauty Expands Across Categories with Fragrance, Skincare, and Color Launches
Brand introduces three Eau de Parfums at Target while rolling out Vitamin-C CremeSerum, new blush shades, and Spring 2026 collection
LOS ANGELES — Pixi Beauty is making significant moves across multiple categories in 2026, launching its first fragrance collection at Target while simultaneously expanding its skincare and color offerings with new innovations.
Fragrance Collection Debuts at Target
Pixi introduced three Eau de Parfums on July 27, now available at Target stores nationwide, Target.com, and PixiBeauty.com. The collection includes PixiFig, PixiRose, and PixiMimosa — each designed to be worn alone or layered together.
The fragrances are inspired by founder Petra Strand’s personal memories and approach to beauty:
- PixiFig — A fresh blend of bright citrus, green fig leaves, and soft iris
- PixiRose — A modern floral with rose, sweet lemon, lily, and jasmine
- PixiMimosa — An airy scent with green leaves, juicy pear, mimosa, and violet
“Fragrance has always been about more than scent. It is memory, emotion and the small moments that can change the way you feel in an instant,” said Petra Strand, Founder of Pixi. “I wanted these fragrances to feel uplifting, comforting and happy.”
Vitamin-C CremeSerum Launch
In March, Pixi introduced Vitamin-C CremeSerum, a 2-in-1 hybrid formula combining the brightening power of a serum with the hydration of a moisturizer. The product features 3D encapsulation technology with vitamin C moisture pearls suspended in a hydrating serum base.
The formula includes:
- Vitamin C to improve the appearance of dullness
- Niacinamide to support a more even complexion
- Ferulic acid for antioxidant defense
The lightweight texture absorbs quickly and is designed to simplify daily routines by combining two steps into one.
New On-the-Glow Blush Shades
Pixi expanded its On-the-Glow Blush lineup in January with three new shades:
- Mauve — A soft rosy-mauve adding gentle definition
- Cassis — A berry tone delivering a fresh, confident flush
- Chantilly — A light, luminous shade designed to brighten natural glow
The creamy balm stick can be used on cheeks, lips, and eyes. The formula includes ginseng, aloe vera, and fruit extracts for skin-loving benefits.
Spring 2026 “Glow, Reimagined” Collection
Pixi also launched its Spring 2026 collection in January, featuring a curated lineup of skincare and color products designed for simplified routines. The collection includes:
- LiquidGlow — A serum-textured cheek tint available in six shades with squalane, marshmallow root extract, and calendula oil.
- GradualGlow — A daily self-tan serum with naturally derived DHA, coconut oil, and hyaluronic acid for a subtle sun-kissed look.
- Antioxidant Collection Expansion — New additions including Superberry Cleansing Whip, Antioxidant Mist, and AntioxifEYE Mask Goggles, formulated with superberries, blueberry, green tea, ceramide NP, and camellia.
Brand Philosophy
Founded by makeup artist Petra Strand nearly three decades ago, Pixi focuses on skin-loving, multitasking formulas designed to simplify beauty routines. The brand’s approach emphasizes products that work with real-life routines rather than requiring complex steps.
Pixi fragrances are available at Target stores nationwide, Target.com, and PixiBeauty.com. Vitamin-C CremeSerum, On-the-Glow Blush, and Spring 2026 collection are available at PixiBeauty.com and select retailers.
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